कृपया इसे हिंदी में पढ़ने के लिए यहाँ क्लिक करें
In a surprising yet strategic move, Zomato, one of India’s most popular food and grocery delivery platforms, has officially announced its name change to Eternal Ltd. The decision, approved by the company’s board on February 6, 2025, marks a significant milestone in Zomato’s journey from a humble food discovery platform to a diversified tech giant.
The Backstory: How It All Began
Zomato’s story started in 2008 when its founder, Deepinder Goyal, launched a simple website called Foodiebay to upload restaurant menus. What began as a passion project to help people discover restaurants soon transformed into a global food delivery empire. The company was later renamed Zomato in 2010. Over the years, Zomato expanded its services, acquired competitors, and even ventured into new verticals like quick commerce and B2B supplies.
In 2022, Zomato made headlines with its acquisition of Blinkit, a quick-commerce platform specializing in 10-minute grocery deliveries. This acquisition was a turning point, as Blinkit became a major growth driver for the company. Internally, Zomato started using the name “Eternal” to distinguish the parent company from its flagship food delivery app.
Why the Name Change?
The decision to rebrand as Eternal Ltd reflects Zomato’s evolution beyond just food delivery. The company now operates four major businesses:
- Zomato: The core food delivery platform.
- Blinkit: Quick-commerce for groceries and essentials.
- District: A B2B logistics and restaurant management unit.
- Hyperpure: A kitchen supplies and B2B restaurant solutions provider.
Deepinder Goyal, Zomato’s CEO, explained that the name “Eternal” symbolizes the company’s vision of building an enduring institution that outlasts its current leadership. In a heartfelt letter to shareholders, Goyal described the name as both a “promise and a paradox”, emphasizing that true permanence comes from continuous reinvention and humility.
What Changes and What Stays the Same?
While the parent company’s name changes to Eternal Ltd, the Zomato app will retain its familiar branding. Customers can continue using the app as usual, with no disruptions to services. However, the corporate website will transition from zomato.com to eternal.com, and the stock ticker will change from ZOMATO to ETERNAL.
Netizens React: Confusion and Curiosity
The announcement sparked a wave of reactions on social media. While some users expressed confusion, others praised the bold move. One user joked, “Now the debate on whether it’s Zo-maa-to or Zo-ma-to is over. It’s Eternal!”
To clarify, Zomato assured users that the name change only applies to the parent company, not the food delivery app. A post on X (formerly Twitter) read, “Guys, Eternal is the parent company. The app will remain Zomato.”
Financial Performance and Future Plans
The rebranding comes at a time when Zomato is experiencing strong revenue growth. In Q3 FY25, the company’s revenue surged 64% year-on-year to ₹5,405 crore, driven by its diversified portfolio. However, profits dipped by 57% to ₹59 crore, reflecting increased investments in Blinkit and other verticals.
Looking ahead, Zomato plans to open 1,000 new Blinkit stores by the end of 2025, further solidifying its presence in the quick-commerce space. The company also hinted at exploring new areas like AI-driven food recommendations and logistics automation.
A Philosophical Touch: What Eternal Means
In his letter to shareholders, Goyal shared a profound reflection on the name Eternal:
“True permanence isn’t built on bold claims of invincibility. It is forged in the quiet understanding that our immortality stems from our mortality. The day we think we will last forever simply because we declare it, we begin our end.”
This philosophical approach underscores Zomato’s commitment to continuous improvement and its aspiration to build a legacy that transcends generations.
Conclusion: A New Beginning
Zomato’s transformation into Eternal Ltd is more than just a name change—it’s a statement of intent. As the company embarks on this new chapter, it aims to redefine its identity while staying true to its core mission of serving customers and creating value for stakeholders.
For now, the name change awaits approval from shareholders and regulatory authorities. But one thing is clear: Zomato’s journey from Foodiebay to Eternal Ltd is a testament to the power of innovation, resilience, and vision.
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